The Binay Group helps traditional organizations navigate and find success in the digital world. We
evaluate existing customer interactions, performance metrics, data and capabilities to create a
strategy for the new experience a company wishes to provide its customers. All customer
from digital to in-store to phone, are considered.
We partner with clients to determine where and how to compete by rapidly immersing into an industry
or problem space and facilitating a series of workshops to identify opportunities, generate and
prioritize ideas, and prototype and test product and service concepts.
We determine an optimal mix of revenue models.
Our strategy is largely based on the DRY (Don't Repeat Yourself) programming principle, which allows
us to constantly improve on our inhouse framework so as not to start any project from scratch. This
greatly improves on delivery times as well as allowing us to reduce costs with a reduced
This benefits our clients in that we can include more of them, even where their budgets can't meet standard pricing.
Our mission is to be the preferred IT Solutions Partner to both businesses and individuals in
Gauteng, South Africa.
We aim to enable our clients the freedom to imagine their ideal digital products,
leaving all the heavy lifting to our experts.
We create experiences that transform brands, grow businesses and make clients happy.
Working on big challenges in honest collaboration with our clients.